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Privacy Policy (Website, App & Device)

Effective Date: May 22, 2026

1. Introduction Welcome to AEROBAG, provided by AEROBAG BV ("we," "us," or "our"). This Privacy Policy explains how we collect, use, and protect your personal data when you visit our website (aerobag.eu), purchase our products, use our connected devices, and use our mobile application. We are committed to ensuring your privacy is protected and operate in strict compliance with the General Data Protection Regulation (GDPR).

2. Data Controller AEROBAG BV Slachthuisstraat 96, 2300 Turnhout, Belgium Email: info@aerobag.eu

3. Information We Collect Depending on how you interact with us, we collect and process different types of information:

A. When using the Aerobag (electronics) Device only (without the Aerobag App): When the Aerobag is in use, no local sensor data (e.g., data of the IMU which is captured on the Aerobag system/electronics) is stored locally on the device over longer periods than 10 seconds. In case of a crash, the sensor data of the crash can be retrieved if the electronics device is returned to Aerobag and if an explicit (written or by e-mail) user consent is given to Aerobag.

B. When using the AEROBAG App & Connected Device:

  • Account Information: First name, last name, email address, and encrypted password.

  • Device & Product Data: Airbag serial number / PCB number, and the current software/firmware version of your device.

  • Metadata & Preferences: Equipment usage details, such as the specific brand of 'bib short' you are using with the AEROBAG system.

C. When using our Webshop & Website:

  • Contact & Delivery Details: First name, last name, email address, shipping address, and billing address.

  • Payment Information: We use secure third-party payment gateways; we do not store your credit card details on our servers.

  • Browsing Data: IP address, browser type, and basic analytics data to improve our website experience.

4. How We Use Your Information We use the collected data strictly for the following operational purposes:

  • E-commerce: To process your orders, handle payments, and deliver products to your address.

  • Customer Support & Crash Analysis: To provide efficient first-line support, process warranty claims, and (only with your explicit written consent) retrieve and analyze crash sensor data from returned devices to improve our safety technology.

  • App Functionality: To deliver essential Over-The-Air (OTA) software and firmware updates to your AEROBAG device, ensuring optimal safety and performance.

5. Data Storage and Third-Party Processors Your data is securely stored and hosted on European servers. To facilitate our services, we share necessary data with trusted third-party service providers (Data Processors):

  • Logistics & Payment: Shipping partners and secure payment gateways to fulfill your webshop orders.

  • App Backend: Our app infrastructure is hosted by our partner Minerva-AS (MASE) on servers located in Germany. We have strict data processing agreements in place to ensure your information is handled securely and remains fully within the European Union, in compliance with GDPR. We do not sell your personal data to third parties.

6. Legal Basis for Processing (GDPR) We process your data based on the following legal grounds:

  • Performance of a Contract: To fulfill our obligations to you, including delivering products, processing payments, warranty services, and delivering OTA updates.

  • Legitimate Interests: To provide customer support and improve the safety and functionality of our products and website.

  • Consent: For retrieving crash data from returned devices, placing non-essential cookies, or sending marketing newsletters (which you can opt out of at any time).

7. Data Retention We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, such as maintaining your warranty status, supporting your active account, or complying with legal tax and accounting obligations.

8. Your Data Protection Rights Under the GDPR, you have the following rights regarding your personal data:

  • Right to Access: You can request a copy of your personal data.

  • Right to Rectification: You can request that we correct any inaccurate or incomplete data.

  • Right to Erasure (Right to be Forgotten): You can request the deletion of your personal data, subject to legal and warranty constraints.

  • Right to Restrict or Object to Processing: You can limit or object to how we process your data.

  • Right to Data Portability: You can request the transfer of your data to another organization.

To exercise any of these rights, please contact us at info@aerobag.eu. We will respond to your request within 30 days.

9. Changes to This Privacy Policy We may update this Privacy Policy periodically. Any changes will be reflected in the app and on this webpage, with an updated "Effective Date."

10. Contact Us If you have any questions or concerns regarding this Privacy Policy or how your data is handled, please contact us at: AEROBAG BV Email: info@aerobag.eu